![]() ![]() "More than a file-transfer company, I look at them as a media company," Carter told Fast Company. ![]() this year, with projected total annual transfers reaching 2 billion by the end of 2016. In comparison, Dropbox processes 1.2 billion file saves on a daily basis. Nonetheless, having already penetrated 12% of the Dutch market, WeTransfer demonstrates a steady growth trajectory as it expands into the U.S. The service attracts 35 million unique views and handles over 85 million transfers every month, which would work out to just over 1 billion transfers annually. Troy Carter, the founder of renowned management firm Atom Factory who recently joined Spotify as Global Head of Creator Services, sits on WeTransfer’s board of advisors British DJ and BBC Radio 6 Music host Gilles Peterson joined the company as a Creative Director last June.įrom a pure numbers perspective, WeTransfer still lags behind its biggest competitors. To date, WeTransfer has given away 30% of its website wallpapers to these forms of promotion.Įven more impressive are the executive minds behind WeTransfer's music strategy. Such partnerships usually come in the form of an editorial profile, a free mixtape download for fans and/or a fullscreen wallpaper on the WeTransfer site, embracing a mutual distribution model that maximizes reach for all parties involved. In addition to producing its own podcast titled WeTalkMusic and a mini-documentary series called The Creative Class, WeTransfer has collaborated with the likes of Resident Advisor, THUMP and XLR8R, as well as artists such as Moderat and Hudson Mohawke. In recent months, however, the eight-year-old startup has aggressively evolved its brand from practical utility to cultural tastemaker, chasing high-profile music projects while advocating for the importance of downloads in music discovery and artist promotion. At first, WeTransfer sounds like a European clone of Dropbox: a cloud-based file transfer and download service, with a premium subscription plan for $120 USD per year, known as WeTransfer Plus. ![]()
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